Facebook made a surprising new commitment to social media gambling when it agreed to a deal with Irish gambling giant Paddy Power. The name of app is going to be Paddy Power In-Play! The purpose of the app is to enable users to engage in real money sports gambling through Facebook. Users of the desktop platform of Facebook in the UK are currently able to use the app, with final testing checking it over before it is unleashed to the wider world. A wide range of sports betting is to be covered, namely football and horseracing.
Concern for Childhood Gamblers
Gambling on Facebook is a tetchy topic, with many heavily criticising Mark Zuckerberg et al for allowing children as young as 13 to play free gambling apps. Although unable to play for money on those apps, they do introduce children to the likes of blackjack and roulette from a very early age. In the future, because of the information-gathering nature of Facebook, those same players then get targeted with gambling adverts once they turn 18. Paddy Power is insisting that its app is strictly for adults aged 18 and above and that there will be on issues regarding undesired access.
Real Money Social Gambling
Paddy Power will not be the first operator to move into social media gambling with real money. Bingo Appy is one app that enables players to wager on bingo games with real money over Facebook. Another similar app is that of Bingo Friendzy, with that one developed by experience bingo operator Gamesys. Apps such as those have helped to pave the way for Paddy Power to developer its upcoming products. Bingo Appy and Bingo Friendzy have proven that players have an appetite for gambling over Facebook and that the system and protocol in place can govern the system.
Free Apps to Play
Facebook is packed with lots of free gambling apps that users can start to play in mere seconds. The more popular of the apps are also available on Android and Apple mobile devices, therefore allowing the players to take them with them. But there is a big catch with some of the apps, due to the presence of add-ons that can be purchased from within the app. The addictive nature of the free apps convinces players that they then need to purchases upgrades in order to progress their experience.